Beau Blue was a new ‘indulgence boutique for women‘ with a high street presence in Guildford, Surrey. We were hired post launch to help build the profile of the store on a local and national level in order to help attract a loyal customer base. There was a great deal of interest from the media which we took advantage of, supplying product for fashion and lifestyle shots to the women’s and men’s interest titles, bridal, lifestyle and fashion publications and papers, maximising seasonal gifting opportunities which are popular topics for the press to cover. We also became ‘brand guardians’ providing input into all aspects of marketing communications as well as store layout and design.
“What is different about Wordbox is their enthusiasm and approach to client relationships. Nothing is ever too much trouble for them. I think of them as part of our own internal marketing team.”
Sarah Barnard, marketing manager, Beau Blue