The Centre was seen as a pioneer in the treatment of infertility in older women and although it had an enviable reputation amongst peers, was little known by consumers. So we developed a bank of ‘success stories’, couples who were willing to co-operate with media opportunities to help promote the Centre. We also worked with associated professional groups to help identify news items with media appeal which we could ‘piggy back’. The resulting coverage in The Telegraph, The Guardian, The Evening Standard, Daily Mail and Sunday Express and women’s health and lifestyle publications all helped build the awareness the client was looking for.
“Great work, handled in a very sensitive manner.”
Rajat Goswamy FRCOG, Harley Street Fertility Centre