The agency was appointed to help support the launch of an innovative new product for pregnant women – a postural support worn inside a shoe which helps alleviate back ache during pregnancy. We distributed samples to pregnant ladies and this led to several favourable reviews in key pregnancy publications and we subsequently developed mini case study material that the press loved. Coverage in The Daily Mail and The Daily Telegraph generated a lot of consumer interest and the client had to employ the services of a call centre to handle the resulting enquiries.
“Thank you all your hard work and never ending enthusiasm in helping to get this project off the ground.”
Dr Charlotte Hawkins, Mothersteps