SKF Engineering asked us to help launch a series of minor new products via media relations. It was important for us to maintain excellent contact with journalists in order to encourage maximum take up , especially as some of the leading industry titles only publish one in every thirty news stories they receive. We supplied news stories and feature material containing corporate and product messaging, all of which was placed in high profile trade publications and subsequently used by the sales team in the selling process.
“Wordbox handled the campaign in a very pro-active way. We maintained excellent media coverage over a sustained period.”
Ashley Pettican, marketing manager, SKF Engineering