Vivreau was an early pioneer of mains fed drinking water systems and after 20 years in the business counted the majority of the UK’s top blue chip companies amongst its client base. Although usually selling direct to businesses, the company decided to make a white label product available to distributors. The product was launched at a key trade show and Wordbox provided pre and post show support, focusing on the company’s brand heritage and green credentials to create some noise. We also made suggestions for a charity based corporate social responsibility programme reflecting Vivreau’s commitment to the environment. When other water system suppliers started to comment on how often Vivreau were in the press, we knew we had done a good job!
“Great support from an experienced team that clearly knew how to work the media to our advantage.”
Stephen Allen, Vivreau