A UK heatwave, temperatures above 30 degrees and National BBQ Week celebrating its 30th year… perfect timing for hospitality businesses. ☀️🔥

From pubs and cafés to garden centres, hotels and outdoor venues, this is exactly the kind of moment that can help drive footfall and boost seasonal sales.

National BBQ Week has become a real fixture in the food calendar, packed with BBQ inspiration, recipes, tips and alfresco food ideas, and with the Gastro Alfresco event also getting underway, outdoor dining season is well and truly here.

For operators, it’s a reminder of how powerful seasonal marketing can be when timing, weather and consumer appetite all align.

Now all we need is for the sunshine to last… ☀️