One of the things we hear surprisingly often from food and drink businesses is:

“We haven't really got anything newsworthy happening.”

But in our experience, that's rarely the case.

New customers, a product launch, a growing team, investment, awards, events and even the everyday things happening behind the scenes can all contain the beginnings of a great PR story.

The challenge is knowing what's interesting to other people and how to turn it into a story worth telling.

That's the focus of our second Behind the Headlines video.

Take a look, you might just be surprised by the stories hiding in your own business.